Your View? Google Voice and How Anyone Can Be a Phone Company
What is your view on this?   How is the FCC going to respond?

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Reprint from GigaOM - By Colin Gibbs URL link

Google is “just scratching the surface” with Google Voice, Bradley Horowitz, VP of Product Management, said today on eWeek.com, and will move aggressively next year to further blur the line between telephony and the Internet. And as the search giant turns voice into an application and dives deeper into carriers’ domain, network operators will have to find ways to leverage their networks and provide competing apps and services or be relegated to simply pushing other companies’ offerings through their pipes.

Google is gearing up to do battle with Cisco and Microsoft in the unified communications market. The company recently acquired Gizmo5, a SIP-based service provider, as part of its effort to build an enterprise-quality VoIP offering. And Gizmo5’s expertise in soft clients can help Google extend its mobile reach, potentially allowing the company to offer Google Voice across a host of devices.

As the recent acquisitions of Ribbit by BT and Jajah by O2/Telefonica demonstrate, voice is increasingly being turned into an application from service providers. Those acquisitions are aimed in part at helping users communicate from their phones in a variety of ways, from traditional telephony to Internet-based services like e-mail, instant messaging, VoIP and social networks.

But while savvy carriers are beginning to acquire startups to better compete in the brave new world of web-based communication, behemoths like Google, Microsoft and Cisco are coming at the market from an application point of view. Divorcing voice from the network is liberating for consumers who could enjoy a host of ways to communicate seamlessly and efficiently, but it also opens the field to non-operators. Operators that can leverage both the Internet and their own networks to deliver optimized, personalized services will be able to compete with the players moving into telecom. Those that don’t will quickly find themselves doing nothing but shipping data over their networks.

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gdt gdt
12/30/2009 edit
The Wall
I hope the FCC is watching what is going on.


Even though I am a believer in a capitalistic, competitive and non-government run market, I recognize telecommunications for what it is.  Telecommunications (I include the Internet as a telecom service) is an infrastructure service/business.  Hence, it needs to have some form of government oversight in order to establish a minimum criterion for performance.  It does not matter if the communication is over the Internet or over a tablet.  The bottom line; the communication service is part of the infrastructure of the country.


As for the role of the FCC if voice is divorced from the network.  That is the dumbest thing I have ever heard.  Literally speaking the voice service is not being divorced from the network.  It is being divorced from a small group of large carriers.  The group now involved in transporting the voice or even data service will now grow.  Bear in mind, no telecom or infocom service on this planet is ever carried on a single network.  At some point every transaction (voice and non-voice) touches at least 2 networks.  The mere fact a private homeowner will now be able to say they have their own private network (think Wi-Fi as the simplest example) means nothing.  The minute the user decides to call someone outside their network, they will be interacting with at least 1 other network.  Minimum performance criterion is essential to ensure quality.


So these new players will not and should not expect the FCC to ignore them.


Yep, I know my comments are heresy to investment bankers and stock brokers; TOUGH.


The reality is communications is an essential part of everyday life and is an essential part of national, state, and local security.  Unless, the FCC takes an interest in what is going on, the industry will decide what is acceptable and I can guarantee that the only criteria used will be “profit margin”.  Just to let you know, “high quality of service” does not necessarily translate into outrageously high profit margins.  Oh you will make money, just not as much as you would like.


The most immediate challenge for Google is trying to get Google Voice to gain market traction, while it is promoting its vision of video and audio content.  In general, Google is trying to make huge leaps in the telecom/infocom space in a matter of a few years.  This is going to be a tough go for Google.


I am not saying either Cisco or Microsoft is going to win the battle.  I think Cisco and Microsoft understand their places in the business and are finally getting behind unified communications.  Bear in mind, unified communications, as a concept, is about 20 years old.  As far as I know, the only companies supporting this concept (way back then) were the telephone companies (and their cellular carriers).  A question to bear in mind is whether or not Cisco or Microsoft will be able to manage their existing lines of business while transitioning into a new content management model.  Google is going to have a tough-go because it has to accomplish so much in a short time frame.  Of course, I am not even sure Google has a vision of telecom/infocom that I even agree with.


Getting back to the original question regarding the FCC.  The FCC will have to understand what is taking place in these very different companies.  In order to do this, the FCC will have to have its own understanding and vision for unified communications.  You cannot be a judge of someone else’s actions unless you have an opinion on the subject or at least opinions on related subjects.
PJLouis PJLouis
1/1/2010
It will be interesting to see if the FCC can keep up with all these changes.   My guess is they will be reactive to complaints filed by the carriers.

 
gdt gdt
1/1/2010
I agree
PJLouis PJLouis
1/1/2010
If the FCC behaves true to form, they will be reactive.  The problem with being reactive is you can never stay ahead of the changes or troubles.  Hence, I would be expecting total chaos in the marketplace.  I would also be expecting the FCC to overreact to all of the changes occurring in the market.  Now do you need a lot of regulation?  No.  A few very basic rules concerning consumer protection is all you need.  The FCC will also need to give these new players time to react themselves.  People think it is just about money to get this all done properly; no, it is also about giving the industry time.

What does this mean for investors?  The answer is: Opportunity.  The chaos that can emerge from this will create opportunities for the right players.
PJLouis PJLouis
1/2/2010
AT&T's inability to handle the data generated by the iPhone has become a Verizon opportunity. 
gdt gdt
1/3/2010
You are correct.  Even worse for AT&T, investment bankers were questioning Verizon's wisdom for not taking the iPhone deal initially.  Hindsight is 20/20 - suddenly all of the investment bankers think Verizon's actions were brilliant.  Amazing how things turn around.
PJLouis PJLouis
1/3/2010 edit
Verizon has always had a wait them out strategy and a long term vision.
gdt gdt
1/3/2010