Comments on article found at: http://online.wsj.com/article/SB10001424052748704631504575532260428606800.html?mod=WSJ_Tech_LEADSecond

I knew Twitter would do well. Everyone wants their 15 minutes in the spotlight.

The departure/stepping aside of Twitter co-founder Evan Williams is a natural part of the process of growing a company. Remember there are those who are primed to take a company from birth to infancy and there are those who excel at taking companies from infancy through childhood and then from childhood into adulthood.

In other words, there are the entrepreneurs (startup/creation), growers, and the settlers (maturity). As a restructuring/turnaround professional, I will also add there are those who specialize in managing the recession/decline of a business.

COO Dick Costolo, has been elevated to the position of CEO in order to turn Twitter into a profitable business. Like most founders, Evan Williams’ energy and talent will be focused on product strategy, which also loosely translates into “defining and finding customers”. Williams’ efforts are not trivial. Costolo’s skill is making money. Williams’ passion and drive are what helped create Twitter but now Twitter needs someone who can focus the company on turning a profit. Companies can only last on buzz and hype for so long and then eventually the shareholders say: “Where is my return on investment?”

Combining business skill with passion and you get one very profitable business.