From this article it implies that Siri favors websites that have a mobile version. So, if you local business has not done this - would Siri not offer you as a solution? "Siri, where is the nearest flower shop?" Don't have a mobile web page, Siri may not offer you as an answer. Siri is really a game changer when it comes to local search and local SEO. Another thing to think about is - will Apple offer payed ads on Siri? If I pay, can I have Siri recommend me above my competition?