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RIM – Dead and Buried - It Needs to Find a Buyer
1
posts
683
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How Yahoo Weaponized This Person’s Work
3
posts
359
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Clearwire – Candidate for Bankruptcy? A Couple of More Thoughts and a New Comment About T-Mobile
9
posts
1657
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Sprint – Brought Back from the Brink – Questions Still Loom - Bankruptcy in the Future? - Comments
2
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669
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Groupon’s Troubles Just Keep Piling On – Maybe Groupon is Nothing More than a Giant Penny Saver - Update -Low Margin Business
5
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4338
views
Cisco –Charging Ahead into Video
1
posts
240
views
Yahoo Sues Facebook – Good - Give Thompson until the end of 2012 Before Declaring Yahoo Dead or Alive - COMMENTS
6
posts
589
views
WiMAX – I Have Not Given Up On It - Update - COMMENTS
7
posts
754
views
Yahoo’s Chief Executive Scott Thompson – Restructuring, Finally!! - Comments
1
posts
320
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Comcast Will Pound Netflix into the Ground – Netflix’s Model is now Obsolete - Is It A Takeover Target? - Update
1
posts
348
views
AT&T Ends All You Can Eat Data Plans – There is More to This Story Than You Can Imagine - It Is About VOICE and E9-1-1
1
posts
578
views
Google Sells off Clearwire Stake – Should Sprint Write off Clearwire? Turning Lemons into Lemonade - COMMENTS
5
posts
493
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Android – Not Doing Well in the Tablet Space and WHY
1
posts
360
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Groupon – Is it Cash Poor? Heading for a total Collapse? YES - No Change Months Later
3
posts
860
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Groupon – Out Foxed by a Bistro - We May Be Seeing the Tip of the Iceberg
3
posts
524
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Supply Chain Management – Change is Needed - Benefiting Global Economy - Additional Thoughts - USA, Mexico, Viet Nam, etc.
1
posts
996
views
The Apple Boycott – Why It Will Work
1
posts
390
views
Apple – Do the Right Thing – Time to BOYCOTT Apple Products
1
posts
346
views
Proctor & Gamble – The Price of Progress – The Web equals Layoffs – Thank You Facebook
1
posts
472
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Yahoo – Bostock agrees to Step Down - Update
1
posts
351
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More


RIM – Launches New Blackberry Torch Handsets
 8/3/2011
By PJLouis
Tags: RIM, Blackberry, Canada, wireless, smarthandset, Torch, Bold, smartphone

http://www.reuters.com/article/2011/08/03/us-rim-phones-idUSTRE7721LM20110803?feedType=RSS&feedName=technologyNews&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+reuters%2FtechnologyNews+%28News+%2F+US+%2F+Technology%29&utm_content=Twitter

 

I am interested in how these Blackberry Torch handsets perform.


I will keep my fingers crossed for RIM. I hate to see another great Canadian telecom company go the way of Nortel.


Hopefully the company’s product design team learned from its Storm fiasco.


The NFC is a good add for mobile wallet applications. Having a slide out QWERTY keyboard is good for many people and is a good idea; it might go a long way from losing current long time users. Having a TUI only handset is also a good idea for new users of the Blackberry.


Now all the company has to do is “market” the new phones. The company should not expect any of the carriers to actively promote the phones unless RIM covers the cost of the carriers’ sales and marketing campaigns. RIM’s abysmal marketing efforts have not been successful; therefore it is time to call in for help.


A success for RIM is going to be holding the line. If the company can stabilize its user losses, RIM will be able to say they were successful. So my suggestion to RIM is: make sure your greatest allies, the carriers, promote your handset.


There can be no slipups. Wall Street is unforgiving.

 
The issue is not the hardware package, unless of course that package is
comparable to or better than an iPod Touch.
The issue is applications and integration and, I believe that battle is
already lost.
Gerard6656 Gerard6656
8/3/2011 edit 
You are right about the applications.  RIM needs support from the apps development community and the customer base.

I am willing to give the company one shot and only one shot at fixing this mess of theirs.  If RIM's new marketing leadership can turn this around and get the development community and the customer base excited, then maybe they have a chance.

Of course, if the company fails to excite either community, then the company will be looking for acquirers.
PJLouis PJLouis
8/3/2011 
Apps are important but if they cannot advance enterprise integration – BES –
third parties will continue to eat them alive.
BTW – I suspect they will still have a good quarter and the stock is likely
to rally bc of it.
Gerard6656 Gerard6656
8/3/2011 edit 
PJ had a good point about the Marketing efforts done by RIM.  It really does seem to be lacking when they launch a new product or they are expecting the carrier to push the product.
gdt gdt
8/3/2011
 
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