Comments on article found at: http://online.wsj.com/article/SB10001424052748703597204575482902836750116.html?mod=WSJ_hps_MIDDLETopStories
Nokia is still the largest handset maker on Earth. However, the company has lost market share in a relatively short time to a large number of smaller competitors.
Nokia’s loss of market share is a tragedy. The company seemed to understand that it needed to get into the mobile content business as early as 2007. Nokia had been acquiring a number of software and content companies. The assumption made by all long time Nokia watchers was that Nokia was executing a “master plan” to leverage this intellectual horsepower. Instead, what we have seen is “nothing”.
Nokia has blown its lead in the industry. Yes, the company is still selling more handsets than any other vendor on the planet Earth, however, in an industry where product lifecycle is measured in months, a company the size of Nokia can crater.
I think the change came at an opportune time. For the last 3 quarters, Nokia’s smartphones have failed to excite anyone.
Hopefully, Stephen Elop can take a broader view of the handset business and see what the handset has become: a “content management and network access device”.