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Nokia – Undergoing a Massive Restructuring and Turnaround
2/8/2011 edit
By PJLouis
Tags: Nokia, wireless, handsets, turnaround, iPhone, smartphone

http://online.wsj.com/article/SB10001424052748704858404576128531221475772.html?mod=WSJ_Tech_LEFTTopNews

 

When a company changes the executive and senior management team you have a massive restructuring of the company underway. Whether or not CEO Stephen Elop can effect a turnaround is another story.


I saw this coming as soon as Elop was brought on board. When a company like Nokia brings in an outsider, you know there is “trouble in “River City”.


The challenges facing CEO Elop are numerous. I have no inside information. However, technology companies going through the pains of market change like Nokia all face similar troubles.


Nokia does not have a coherent strategic business plan, market plan, or even a technology roadmap. Just saying they need a smart phone does not make a strategic plan, market plan, or technology roadmap.


The reason for changing leadership is simple. True corporate change must occur at the top before any other organizational changes. The reality is that in order for a company to make a massive shift in direction the top needs to change. Will there be changes throughout all of the organizations, all the way down to junior staff? Not initially but the changes will occur.


The problem Stephen Elop has is that he has a single calendar year to make significant enough inroads in the turnaround to avoid being targeted by shareholders for the unemployment line himself. I am not saying he has to completely turnaround the company, I am stating Mr. Elop needs to show progress.


Can Stephen Elop do the job? Frankly, I have no clue. Stephen Elop is from Microsoft and as far as I can tell he has never performed a turnaround. Then again, he did use to run Juniper Networks so he does know the telecom business.


The one thing I am pleased with is the speed in which the change is occurring. This is a good sign; it means Mr. Elop is taking quick action. Is it decisive action? That depends on what happens next.


By the way dumping the Symbian platform is not the answer; it is part of the answer but so much more needs to be done to turnaround Nokia.


People who are experienced in leading companies should lead turnarounds. Typically, the skills needed to turnaround a company can be applied across multiple industries. The most important thing for a turnaround professional to do is to surround yourself with the right people. So I am hoping Stephen Elop is surrounding himself with the right people.

Post deleted: 2/8/2011  by PJLouis
Interesting article about a leaked memo from Stephen Elop.   Nokia (NYSE:NOK) CEO Stephen Elop depicts the company as "standing on a burning platform," beset on all sides by smartphone competitors, according to a leaked internal memo. Elop argues for a radical new way of approaching business--but doesn't provide specifics.

"While competitors poured flames on our market share, what happened at Nokia? We fell behind, we missed big trends, and we lost time," Elop wrote.

gdt gdt
2/9/2011
Elop has to come out swinging
PJLouis PJLouis
2/9/2011
Nokia going with the Microsoft solution for its smart phone.   Guess the Android space is getting too crowded for anyone to distinguish themselves in the market place.   Can Nokia create a big enough ecosystem to attract application developers?

gdt gdt
2/12/2011
The announcement ... 
gdt gdt
2/13/2011
Full Nokia and Microsoft Press Conference Video
gdt gdt
2/13/2011
Nokia needs to be able to incorporate Microsoft's platform into its product line. My concerns are who is the dog and who is the tail in this relationship and does Nokia actually have a strategy.

Right now, time is not on Nokia's side.  Nokia needs ot be able to attract application developers and positive attention from consumers in 12 months or we could be seeing a new CEO for Nokia.
PJLouis PJLouis
2/13/2011
This is a good question,  they really need each other.    Microsoft's platform would be dead on arrival if it wasn't for the Nokia relationship and Nokia would not have a product without Microsoft.

gdt gdt
2/14/2011
We need to focus on who Elop brings on board.  He does not have the luxury of time.  Right now all eyes are on Nokia but they should also be focused on Microsoft.
PJLouis PJLouis
2/17/2011