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Google Purchases Angstro and the Mystery Continues
9/1/2010
By PJLouis
Tags: Google, AT&T, Verizon, social media, social networking, Facebook

Comments on article found at: http://online.wsj.com/article/SB10001424052748703618504575459713643013500.html?mod=WSJ_Tech_LEFTTopNews

 

I fear Google is trying to be all things to all people. In other words, Google is trying to reach the mass market and compete against the likes of Verizon and AT&T via multiple avenues.


I applaud Google for trying to serve the mass market but it appears to me that Google’s efforts are ineffective.


Google is competing against established brands like Facebook, Skype, Verizon, and AT&T. Google should have acquired Facebook. Such an acquisition would have gone a long way to putting Google squarely in the social media space.


A Facebook acquisition would have at least given me the impression the company was serious about the social media space. A Facebook acquisition would have given any social media/telecom strategy more credibility than the Angstro deal.


This acquisition screams one thing: “We are Google and we love doing things the hard way!”

As for where Google is ultimately going with all of its initiatives and forays into telecom/social media, I am still not sure what Google’s master plan is.  The mystery continues and deepens.