http://www.sys-con.com/node/1750779

What can I say? Dan Hesse is the face of Sprint and has plenty of guts. Hesse and Sprint have just set the bar for “unlimited” data plans. Now that is what I call gutsy.

It looks like Sprint has the set the bar for all carriers. I love it. Frankly, I define “unlimited” as exactly that, “no limits”. There is not much more I can say except, Verizon and AT&T must respond.

Will the new Sprint initiative actually have an effect (positive or negative) on Sprint? Will Sprint see a growth in customers? Will Sprint’s network be able to handle the potential deluge of data transactions? One of two bad things can happen to Sprint now, in conjunction with the new ad campaign, is that it sees a massive growth in customers, customers increase data usage, and then the network collapses under the enormous usage. The other bad thing that can happen to Sprint is that it sees no growth in the size of its customer base.

I give Sprint a lot of credit for taking this position. If Sprint’s network is not capable of handling the traffic load, it could be seeing a PR disaster greater than AT&T Mobility’s last year when it had to explain why its network was having network congestion issues. I love it when management takes calculated risks; it makes the job more interesting. I am assuming Sprint’s engineering staff has determined the network can handle whatever is thrown at it.

While this is going on, Sprint is dealing with 4G; WiMAX and LTE. Add to that Clearwire. Add to that talks about a T-Mobile acquisition or merger. Dan Hesse and Sprint have a lot on their plates.

I love competition. Verizon and AT&T must respond to Dan Hesse’s bold action. In the end, the consumer will benefit.