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Groupon – Sinking Faster and Faster - May Become its Own Low Cost Deal?
1/8/2012 edit
By PJLouis
Tags: Groupon, Restaurant .com, OpenTable, LivingSocial, daily deal sites

http://www.bloomberg.com/news/2012-01-04/groupon-s-drop-reflects-daily-deal-risks.html

 

At the rate Groupon’s stock price is crashing and more information about the pitfalls of its business model become public, Groupon will soon become its own daily deal. Someone will end up buying it up CHEAP as a going concern.

The problem with buying a company like Groupon is that it’s only value lie in the short term contracts and the non-sticky customers.

To merchants, the brand name is not key to their survival.  Despite the bad economy there are emerging local daily deal businesses popping up.  Competition is coming on strong.

Have you heard of Restaurant.com or OpenTable?  Restaurant.com vouchers do not expire.  OpenTable has pretty good deals with 30% discounts.

I do not intend this to be an ad for other companies.  The point I am making is that there are plenty of solid daily deal sites.  Further there are more local and regional daily deal sites opening up all the time.

Groupon’s costs are going to continue to escalate.  What will this company be worth next year?

The company would have been in better shape if the early investors and Groupon’s CEO had not cashed out early – makes you wonder what they have not told the investment community.

The trouble with investors cashing out early is that the action leaves new investors with the impression the company does not have LEGS.  In other words it cannot last as a going concern.
PJLouis PJLouis
1/8/2012
Groupon, LinkedIn and now Zynga have not been good to investors.  Any predictions if Facebook does their IPO this year?

gdt gdt
1/10/2012
Wall Street will force Facebook to go public by stirring up the rumor mill and forcing Facebook to step up plans.  Investment bankers are looking for it to go IPO.  The problem is unless Facebook has a revenue plan better than the one it has now, any IPO will be a short lived success.  If you ask any investment banker about the Groupon IPO they will tell you it was a success; because they made their money and ran for the hills.

A company launching an IPO does not mean the company has legs; meaning its a business with a sustainable business model.  What do I  call a sustainable business model?  Any model that allows a company to operate profitably for 3 years.  I prefer 5 years.  By the way I am not talking about a green business but a business where the model has been able to return investors at least a 1 multiple of their money in 3 years, cash flow is neutral or positive for just as long, and expenses are not continually rising.  Yes, this is not a high ROI model.  I have seen enough of those scams to know that a conservative approach is best.

Since Groupon has launched it operating costs has risen and its stock price has tanked.  The only people who made money on Groupon are the executives, Goldman Sachs, Morgan Stanley, and Credit Suisse.  If Facebook has a solid go to market strategy that will result in solid revenue, then I say they will launch.

However, the reality is that Wall Street does not care about mundane things like an executable business plan with legs.  Wall Street wants hype.  Based on that Wall Street will force Facebook to go public by stirring up the rumor mill and forcing Facebook to step up plans.

What I think does not matter.
PJLouis PJLouis
1/10/2012 edit