Publishing mainstay W.W. Norton is moving further Into ebook era.  The Editor-in-Chief at W.W. Norton will shed his larger managerial role to become Editor-at-Large, in part due to his lack of interest in electronic publishing.

I’m glad that he’ll remain to work on acquiring and editing books there. Norton is so much more than college anthologies. It’s one of the few remaining independent publishing houses, and it has a real focus on high quality writing. Norton has brought us Sebastian Junger and Patrick O’Brian, both favorite authors in my house.

I was curious to see what Norton books already are available as ebooks, and came across the intriguing forthcoming book Microstyle: The Art of Writing Little by Christopher Johnson.   It's described by the publisher as “a field guide for the age of the incredible shrinking message.”

Johnson has a terrific conversational style and clearly has fun thinking and writing about language. Check out his website, The Name Inspector for some musings on well-know company names including Amazon, Etsy, and Flickr.